Advertising and Promotion

The first step is to market and promote the real estate auction so that you can attract the needed buyers. United Country-The Redfield Group has conducted auctions in over 40 states, Mexico and the Bahamas and has the needed experience in marketing properties that is required to create the best chances of finding buyers. UCRG has won several national advertising awards for our marketing and promotional campaigns of real estate auctions across the country. We will handle the advertising to your local market with the intent on driving as many interested prospects as we can to the online auction event. We have access to over 350,000 highly profiled buyers across the country, a web presence in excess of over 1,000,000 visits per month and we are within a network of over 600 offices and over 4,000 agents around the country. We use these assets to generate a low cost marketing campaign for your property and drive people to the online auction.

Locating Interested Buyers

The advertising is designed to generate interest on the property but we take that one step further by putting them into a contact management system where they are talked with about the property to build more interest. We build up to scheduled showing dates where interested buyers have a chance to tour the property and do their due diligence. Once they have toured, we do our best build both value and bargain in the property through emails and telecommunications with each prospective buyer. This is all about building momentum toward the online auction.

Conducting an Online Auction

We give people the chance to bid from the comfort of their home, office or even while they are on the road. All they need is an internet connection and be registered to bid. We have developed an online site in which only properties we are offering will be offered. BidDriver.com is a simple to use online bidding site where all interested parties go to bid on your property. Not only will your property be featured on our online auction site but will also be featured on our award winning site www.redfieldgroup.com. You get the added benefit of all of the national and international advertising that goes into the properties advertised on redfieldgroup.com.

The online auction site creates a competition among buyers that has begun during the showing phase while tours are be given of the property. Once the advertising has started, the showing period is finished and the online auction begins, it is now time to let the market speak and determine highest sales prices for the property. The high bidder would sign a contract to purchase and if this price does not exceed the payoff on the home, then it goes to our short sales specialist to start the short sales process.

Working the Short Sale with Your Lender

For most people, this can be a very daunting task. Even most real estate professionals are unsure of how this process works and even if they do, without contacts and experience in handling a short sale, it can become very frustrating. The short sale experts that we have teamed with have conducted short sales with over 30 lenders and not only understands the process but has developed relationships with many of the country’s national lenders. They will take you through every part of the process from what you need in the beginning to get started and then will manage the short sale throughout the entire process. They will make it is painless as possible to get you through your trying times.